Services and Fees
PRINT/DIRECT MAIL
| Sales brochure | ||
|---|---|---|
| Standard (3-panel/2-fold, 8.5x11 folded) | $1,000-$3,000 | Contact to Discuss |
| 4-panel (11x17 folded) | $1,500-$3,500 | Contact to Discuss |
| Sell Sheet/Flyer | ||
|---|---|---|
| 1- or 2-sided sheet, depending on complexity and value | $500-$1,500 | Contact to Discuss |
| Case Study | ||
|---|---|---|
| Up to 2 pages showcasing benefits of your products/services through a customer success story and facts/statistics, with customer testimonials | $1,200-$2,000 | Contact to Discuss |
| White Paper/Special Report | ||
|---|---|---|
| Fee depends on length and the extent of research/interviews | $2,000-$7,500 | Contact to Discuss |
| Press Release | ||
|---|---|---|
| Fee depends on the extent of research/interviews involved | $500-$1,000 | Contact to Discuss |
| Article or Advertorial | ||
|---|---|---|
| From scratch | $500-$1,000 | Contact to Discuss |
| Editing a draft, depending on amount of editing | $250-$500 | Contact to Discuss |
| Displays, posters, other in-store or booth signage | ||
|---|---|---|
| (each item) | $500-$1,000 | Contact to Discuss |
| Postcard or self-mailer | ||
|---|---|---|
| $750-$1,500 | Contact to Discuss | |
| Direct-mail package to generate leads | ||
|---|---|---|
| Includes a 2-4 page letter, reply card, and envelope teaser | $2,000-$3,500 | Contact to Discuss |
| Direct-mail package to generate orders for a product or service | ||
|---|---|---|
| Simple package: 1-2 page letter, order form, envelope teaser, brochure | $2,000-$4,500 | Contact to Discuss |
| Complex package: 4-10 page letter, order form, envelope teaser, brochure | $3,500-$7,500+ | Contact to Discuss |
| Print ad | ||
|---|---|---|
| Half to full page | $1,500-$3,000 | Contact to Discuss |
| Quarter page and smaller | $1,000-$2,000 | Contact to Discuss |
WEB CONTENT/ONLINE COPYWRITING
| SEO/Sales Content Planning and Writing for a Specific Page | ||
|---|---|---|
| Includes keyword research, then planning and optimizing each page by weaving strategic SEO keywords into messages that drive more traffic, boost click rates, and increase leads or sales. | $500-$800 per page | Contact to Discuss |
| SEO/Sales Copy Rewrite for Product Descriptions | ||
|---|---|---|
| Revise SEO and sales copy to improve search rankings and increase purchases | $100-$250 | Contact to Discuss |
| Single, Focused Landing Page | ||
|---|---|---|
| Conversion page for specific promotion, product, or audience. Ideally part of a strategic campaign that includes email (see Email section below). | $1,200-$2,500+ | Contact to Discuss |
| E-newsletter Strategy and Setup | ||
|---|---|---|
| Developing the voice, style, topics, topics calendar, and setup with MailChimp.com, Constant Contact, or other automated email service. [Includes one-time graphic design fee for e-newsletter header or template design.] | $3,000-$10,000 | Contact to Discuss |
| Individual Email Promo, E-newsletter Issue Includes discussing topic, doing research, and/or interview(s), writing content. Formatting in your email platform is extra. |
||
|---|---|---|
| Per single-topic email | $250-$500 | Contact to Discuss |
| Per e-newsletter issue | $400-$800+ | Contact to Discuss |
| Web Content Audit (aka Site Audit) | ||
|---|---|---|
| Complete web content/SEO Review and Report with recommendations | $2,000-$3,500 | Contact to Discuss |
| Blog Post or Online Article | ||
|---|---|---|
| Includes discussing topic, doing research and/or interview(s), and copywriting. Formatting in your blogging/web platform is extra. | $100-$800 per post, depending on length, complexity | Contact to Discuss |
| Monthly Content Packages: Custom | ||
|---|---|---|
| Monthly blog posts, articles, or SEO updates on core pages | Discount for 12-month commitment | Contact to Discuss |
| Social Media | ||
|---|---|---|
| Set up Social Media pages (Facebook, Twitter, Google+, LinkedIn, etc.) | $500 per network | Contact to Discuss |
| Post and monitor/manage feeds and the community (1-2 hours/day, 5 days a week) | $1,000/month | Contact to Discuss |
| Manage advertising campaigns on social pages | TBD: Let’s discuss | Contact to Discuss |
OTHER SERVICES
| Video Script for Website or DVD Production | ||
|---|---|---|
| Short (under 2 minutes) | $500-$1,000 | Contact to Discuss |
| Longer (charged per scripted minute) | $200-$300 per scripted minute | Contact to Discuss |
| Broadcast Script | ||
|---|---|---|
| Radio ad (15 to 30-second spot) | $500-$1,000 | Contact to Discuss |
| Television commercial script (30-second spot) | $500-$1,000 | Contact to Discuss |
| Marketing Strategy, Guidance, Training, Project Management, Consulting, Other | ||
|---|---|---|
| Discovery to understand your product/service, competition, positioning | $250-$500 | Contact to Discuss |
| Strategy: recommendations, marketing planning | $100-$150/hour | Contact to Discuss |
| On-site meetings | $1,500/day plus travel | Contact to Discuss |
| Content Style Guide for your in-house team | $2,500 | Contact to Discuss |
| Training in-house staff on copywriting/content skills | $2,500 | Contact to Discuss |
| Other Project Management* | $100-$150/hour | Contact to Discuss |
Note: All other projects not listed here will be estimated on an individual basis. If you do not see what you are looking for, please contact me to discuss a customized project that will meet your needs and help you reach your goals!