Services and Fees


Sales brochure
Standard (3-panel/2-fold, 8.5x11 folded) $1,000-$3,000 Contact to Discuss
4-panel (11x17 folded) $1,500-$3,500 Contact to Discuss
Sell Sheet/Flyer
1- or 2-sided sheet, depending on complexity and value $500-$1,500 Contact to Discuss
Case Study
Up to 2 pages showcasing benefits of your products/services through a customer success story and facts/statistics, with customer testimonials $1,200-$2,000 Contact to Discuss
White Paper/Special Report
Fee depends on length and the extent of research/interviews $2,000-$7,500 Contact to Discuss
Press Release
Fee depends on the extent of research/interviews involved $500-$1,000 Contact to Discuss
Article or Advertorial
From scratch $500-$1,000 Contact to Discuss
Editing a draft, depending on amount of editing $250-$500 Contact to Discuss
Displays, posters, other in-store or booth signage
(each item) $500-$1,000 Contact to Discuss
Postcard or self-mailer
$750-$1,500 Contact to Discuss
Direct-mail package to generate leads
Includes a 2-4 page letter, reply card, and envelope teaser $2,000-$3,500 Contact to Discuss
Direct-mail package to generate orders for a product or service
Simple package: 1-2 page letter, order form, envelope teaser, brochure $2,000-$4,500 Contact to Discuss
Complex package: 4-10 page letter, order form, envelope teaser, brochure $3,500-$7,500+ Contact to Discuss
Print ad
Half to full page $1,500-$3,000 Contact to Discuss
Quarter page and smaller $1,000-$2,000 Contact to Discuss


SEO/Sales Content Planning and Writing for a Specific Page
Includes keyword research, then planning and optimizing each page by weaving strategic SEO keywords into messages that drive more traffic, boost click rates, and increase leads or sales. $500-$800 per page Contact to Discuss
SEO/Sales Copy Rewrite for Product Descriptions
Revise SEO and sales copy to improve search rankings and increase purchases $100-$250 Contact to Discuss
Single, Focused Landing Page
Conversion page for specific promotion, product, or audience. Ideally part of a strategic campaign that includes email (see Email section below). $1,200-$2,500+ Contact to Discuss
E-newsletter Strategy and Setup
Developing the voice, style, topics, topics calendar, and setup with, Constant Contact, or other automated email service. [Includes one-time graphic design fee for e-newsletter header or template design.] $3,000-$10,000 Contact to Discuss
Individual Email Promo, E-newsletter Issue
Includes discussing topic, doing research, and/or interview(s), writing content. Formatting in your email platform is extra.
Per single-topic email $250-$500 Contact to Discuss
Per e-newsletter issue $400-$800+ Contact to Discuss
Web Content Audit (aka Site Audit)
Complete web content/SEO Review and Report with recommendations $2,000-$3,500 Contact to Discuss
Blog Post or Online Article
Includes discussing topic, doing research and/or interview(s), and copywriting. Formatting in your blogging/web platform is extra. $100-$800 per post, depending on length, complexity Contact to Discuss
Monthly Content Packages: Custom
Monthly blog posts, articles, or SEO updates on core pages Discount for 12-month commitment Contact to Discuss
Social Media
Set up Social Media pages (Facebook, Twitter, Google+, LinkedIn, etc.) $500 per network Contact to Discuss
Post and monitor/manage feeds and the community (1-2 hours/day, 5 days a week) $1,000/month Contact to Discuss
Manage advertising campaigns on social pages TBD: Let’s discuss Contact to Discuss


Video Script for Website or DVD Production
Short (under 2 minutes) $500-$1,000 Contact to Discuss
Longer (charged per scripted minute) $200-$300 per scripted minute Contact to Discuss
Broadcast Script
Radio ad (15 to 30-second spot) $500-$1,000 Contact to Discuss
Television commercial script (30-second spot) $500-$1,000 Contact to Discuss
Marketing Strategy, Guidance, Training, Project Management, Consulting, Other
Discovery to understand your product/service, competition, positioning $250-$500 Contact to Discuss
Strategy: recommendations, marketing planning $100-$150/hour Contact to Discuss
On-site meetings $1,500/day plus travel Contact to Discuss
Content Style Guide for your in-house team $2,500 Contact to Discuss
Training in-house staff on copywriting/content skills $2,500 Contact to Discuss
Other Project Management* $100-$150/hour Contact to Discuss

Note: All other projects not listed here will be estimated on an individual basis. If you do not see what you are looking for, please contact me to discuss a customized project that will meet your needs and help you reach your goals!